There's a stretch of the day that fashion has never taken seriously. You're home, but you're not asleep. You're working, but you're not at the office. The doorbell rings and you have four seconds to decide whether what you're wearing counts.
We kept solving it badly. Pyjamas that couldn't leave the house. Work clothes that made the sofa feel like a meeting. A drawer full of things that were right for somewhere else.
So we made co-ord sets for the in-between. Soft enough for a Tuesday morning at home. Finished enough for the café, the school run, the camera turning on. The same set, from waking up to stepping out, without the change in the middle.
And because bodies aren't one number, most of us are one size on top and another below. you choose each separately. That isn't a feature we added. It's the reason we started.
— Abi & Poorni
Two sizes, one set
Because almost nobody is one size all the way down.
Made by women for women
Built around the hours we were struggling to dress for ourselves.
Dressed for the two miles
One set from morning coffee to the evening walk. No changing in between.
We didn't want clothes that made the day feel like an occasion. We wanted clothes that let it be a Tuesday.
